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PRODUCT NEWS
Diamond balloon concept merges tourist attraction with advertising billboard
12 Jul 2021 . BY Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital advertising billboards.

The Diamond Balloon is a triangular-shaped helium balloon with an attached glass platform for up to 64 people. The balloon would fly at heights of up to 300m, and features three large LED digital billboards, with a total screen surface of 2,700s qm.

During the 15 minute ‘flight’, visitors would be able to walk around the gondola and enjoy the sights; the balloon could also be equipped with floorless rotating seats, allowing for a rollercoaster-style thrill ride.

Advertising income from the LED billboards would generate the main ROI, with the platform providing a secondary revenue stream.

“Diamond Balloon offers a unique landmark that uses state of the art Digital Out-of-Home advertising, while creating a new spectacular tourism attraction,” said Diamond Balloon spokesperson Bart Groot.

“The revolutionary design and construction has been developed in cooperation with one of the global leading technical universities in aerodynamics (TU Delft, the Netherlands).

“Secured to the ground station by cables, the Diamond Balloon will be elevated to a height of 300m. The gondola will be hoisted at 175m, creating a thrilling visual experience that’s very different to anything else out there.
PRODUCT NEWS
Book4Time unveils enhanced day and resort pass functionality
BY Megan Whitby | 18 Mar 2024
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
BY Megan Whitby | 13 Mar 2024
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Slacklining will transform fitness in the UK
BY Tim Nash | 12 Mar 2024
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
BY Tim Nash | 12 Mar 2024
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
BY Tim Nash | 12 Mar 2024
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
BY Megan Whitby | 12 Mar 2024
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Halekulani introduces luxury poolside Knesko facemask service
BY Megan Whitby | 11 Mar 2024
Premium hotel and spa destination Halekulani in Honolulu, Hawaii, has launched a poolside facemask service for its guests, powered by luxury skincare and spa brand Knesko.
Yon-Ka unveils Time Resist pro-ageing face cream duo
BY Megan Whitby | 07 Mar 2024
Yon-Ka has introduced the Time Resist Jour (Day) and Nuit (Night) moisturisers, to offer a comprehensive pro-ageing routine that works around the clock to plump and fill wrinkles while smoothing the skin.
COMPANY PROFILE

Alliance Leisure Services was specifically established to respond to the changing development needs of the public sector, education and growing leisure trust market.

The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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CLAD NEWS
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations.
Estelle Manor's new Roman bathhouse spa invites guests to step back in time
English countryside hotel and club Estelle Manor has unveiled its new 3,000sq m Roman- inspired bathhouse and spa following an intricate five-year project.
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
A multi-million-euro geothermal spa and leisure centre, called Terme Bjelovar, is scheduled to open in the Croatian city of Bjelovar in Q3 of 2025.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
London’s BT Tower to become luxury hotel following £275m deal
British telecommunications company BT Group has sold its iconic BT Tower for £275 million (US$347 million, €321.3 million) to hotel management company MCR Hotels.
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