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IAAPA PREVIEW: Simex-Iwerks to exhibit 4D Vertical Experience
08 Nov 2018 . BY Lauren Heath-Jones
Simex-Iwerks will showcase its 4D Vertical Experience
At this year’s IAAPA Attractions Expo, Simex-Iwerks will be demoing its flying 4D Vertical Experience, as well as discussing its exciting new film partnership that combines new content with the thrilling sense of flight.

The company will also introduce a number of new attractions films, including three Warner Bros titles – Wonder Woman, IT, and the family-friendly adventure, Smallfoot.

Visitors to the Simex-Iwerks booth will learn how to bring these blockbuster titles to visitor attractions.

Visit Simex-Iwerks at booth #2281

This year’s IAAPA Expo celebrates 100 years of the organisation and is expected to draw more than 35,000 industry professionals from more than 100 countries to the Orange County Convention Center in Orlando, Florida, US.

The expo is the world’s largest conference and trade show for the attractions industry, which has an estimated US$360bn global economic impact. Alongside its vast show floor, IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.

This year’s keynote speaker is Disney’s Parks and Resorts chair Bob Chapek, who will talk at the GM and Owners’ Breakfast on 14 November, offering insight into his more than 25 years of leadership at the global entertainment giant.

The conference takes place from 12-15 November and the trade show from 13-16 November. Buyers and decisionmakers from the world of theme parks, waterparks, FECs, zoos and aquariums, and museums will all be in attendance for the event.

The trade show floor will fill 560,000sq ft (52,000sq m) of exhibit space with more than 1,100 exhibiting companies displaying the latest products and services. For the first time in Expo history, the show floor will extend beyond the walls of the convention center into outdoor structures created just for the event. Dubbed the “Exploration Station,” this area creates new exhibit space for more than 100 exhibiting companies.
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Dornbracht is a family-owned manufacturer of high-end faucets and spa systems and one of the few companies where production is entirely ‘Made in Germany’. Ninety per cent of Dornbracht’s suppliers are from Germany.

Dornbracht is turning the bathroom into a LifeSpa: Dornbracht’s LifeSpa vision has taken the idea of health-oriented bathroom design to a new level.
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