products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PRODUCT NEWS
SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones

The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.

The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.

The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.

The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.

Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.

"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.

"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.



PRODUCT NEWS
Gaia Skincare expands presence in UK and Europe with four new spa accounts
BY Megan Whitby | 28 Mar 2024
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
BY Megan Whitby | 27 Mar 2024
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
BY Megan Whitby | 25 Mar 2024
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Blink Tech launches XbotGo Chameleon AI sports cameraman
BY Megan Whitby | 25 Mar 2024
Blink Tech has announced the highly anticipated release of its XbotGo Chameleon, a new AI- powered sports tracking phone mount.
Art of Cryo’s unveils 12-person cryochamber which breaks four world records
BY Megan Whitby | 21 Mar 2024
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Book4Time unveils enhanced day and resort pass functionality
BY Megan Whitby | 18 Mar 2024
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
BY Megan Whitby | 13 Mar 2024
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Slacklining will transform fitness in the UK
BY Tim Nash | 12 Mar 2024
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
COMPANY PROFILE

TLEE Spas + Wellness is a globally recognised spa design and consulting firm created in 2010 by Tracy Lee.

TLEE Spas + Wellness is a globally recognised spa design and consulting firm created in 2010 by Tracy Lee.
CATALOGUE GALLERY
 

 
more catalogues >

CLAD NEWS
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations.
Estelle Manor's new Roman bathhouse spa invites guests to step back in time
English countryside hotel and club Estelle Manor has unveiled its new 3,000sq m Roman- inspired bathhouse and spa following an intricate five-year project.
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
A multi-million-euro geothermal spa and leisure centre, called Terme Bjelovar, is scheduled to open in the Croatian city of Bjelovar in Q3 of 2025.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media. Tel: +44 (0)1462 431385

© Cybertrek 2024