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The Great Lego Race to make UK debut at Legoland Discovery Centre Manchester
27 Jul 2018 . BY Lauren Heath-Jones
The Great Lego Race is the first attraction of its kind to open in the UK
The Great Lego Race, Lego's first VR experience, is set to make its UK debut at the Legoland Discovery Centre in Manchester.

Expected to open on 1 August The Great Lego Race is the second attraction of its kind in the world, and the first to launch in the UK.

A 360-degree immersive experience the ride takes guests on a magical journey through a brick-built Lego world, where they take part in a thrilling race across rocky mountains, rolling rivers and hot lava.

Lasting approximately two and a half minutes, the ride is designed for guests aged six and up and features innovative multi-sensory VR pods developed by UK-based VR firm Immotion. The VR pods can seat up to four people, and combines sight, sound and motion to create a completely immersive, sensory experience.

"We are excited about delivering this specially created VR experience in the UK." said Immotion's executive chairman Martin Higginson,"it demonstrates the kind of VR experiences we can develop on behalf of our partners"

"It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners. This is one of Immotion's highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry." Higginson concluded.

Jenn McDonough, general manager Manchester Cluster, Merlin Entertainments, said: "We're thrilled to be the first location in the UK to offer this amazing experience."

"We were the first Legoland Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It's incredibly exciting to be a part of, and I'm certain Lego fans are going to love it," she added.
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COMPANY PROFILE

David and Lynn Willrich started the company over 30 years ago from the AV department of the National Motor Museum at Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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Superior Shade prioritises customer comfort
To keep guests comfortable in summer weather, many hotels and restaurants are choosing to add commercial shade umbrellas to their list of amenities. [more...}
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CLAD NEWS
US National Museum of Natural History’s Fossil Hall set for reopening
Kirk Johnson, museum director of the Smithsonian National Museum of Natural History in Washington DC, has announced its David H. Koch Hall of Fossils will reopen on 8 June 2019.
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The Kengo Kuma-designed V&A Museum of Design Dundee, Scotland’s first dedicated design museum, is set to open its doors in less than a month.
Jali-wrapped Bangalore naturopathy centre acts as a retreat in a ‘tight urban site’
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A new luxury resort on the Spanish Canary Island of Tenerife is home to a 1,000sq m (10,764sq ft) spa, among its 121 junior hotel suites, and one, two and three-bedroom apartments.
Boston Four Seasons is now the city’s third-tallest building
The developer behind a new Four Seasons hotel and residential unit has called it “the finest and most architecturally-significant skyscraper ever built in Boston, ushering in a new era of modern development and elevating the standard of luxury living” in the US city.
UNStudio’s ‘Green Spine’ wins Melbourne Southbank competition
The AU$2bn (US$1.4bn, €1.3bn, £1.1bn) competition for a new mixed-use tower on Melbourne, Australia’s Southbank, launched by developers Beulah International, has been won by an innovative two-tower design, which will consist of vertically networked platforms, terraces and verandas.
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