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PRODUCT NEWS
IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
06 Jun 2018 . BY Lauren Heath-Jones
WhiteWater made the announcement at this year's Asia Attractions Expo in Hong Kong

WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor that will see WhiteWater act as the exclusive distributor of Life Floor's foam-rubber flooring for the global water park market.

Life Floor's patented foam-rubber flooring system is designed to significantly reduce the risk of slips and falls, the primary cause of injury in water parks, and consists of cushioned tiles with non-slip, 'soft fall' technology that ensures injuries are minimised when accidents do occur.

The tiles are completely waterproof and are very durable, lasting just as long underwater as they do above water. The tiles have an anti-microbial closed-cell construction and are also resistant to chlorine and UV damage.

"On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt. Simply put, they play differently. The forgiving surface isn't abrasive, it's soft on bare feet and won't skin knees. As a result, the only tears will come from when they're told it's time to leave the park," said Chris Biancofiore, product manager for Interactive Water Play Products and Attractions at WhiteWater.

"Working with WhiteWater was an obvious choice to access a wider market, but we've also found that the missions which drive our companies are very aligned. Both companies are single minded about delivering fun safely with the highest quality products," said Jonathan Keller, CEO of Life Floor.

"The partnership further confirms WhiteWater's designs and offerings as the safest in the industry," said WhiteWater president and CEO Geoff Chutter.

The official announcement was made at this year's Asian Attractions Expo, which opens today (6 June) and runs until 8 June at the Hong Kong Convention and Exhibition Centre in Hong Kong.

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COMPANY PROFILE

Sue Harmsworth MBE founded luxury British spa brand ESPA in 1993 and is today the chosen brand of the world’s leading spas and skincare experts.

With 25 years’ experience creating and operating award-winning spas and with a pioneering collection of the most effective, natural spa products and treatments, ESPA remains at the forefront of today’s global spa industry as an authority on spa creation and management.
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IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...}
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