PRODUCT NEWS
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The Art of Caviar immersive exhibition opens at Zürich Airport |
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19 Jan 2018 . BY Lauren Heath-Jones |
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French artist Paul Coudamy created two pieces for the exhibition: Living Cells (pictured) and Solid Frequencies |
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Luxury Swiss skincare brand La Prairie has launched an immersive exhibition, The Art of Caviar, to celebrate the thirtieth anniversary of its iconic Skin Caviar collection.
The travelling exhibition is designed to take visitors on an immersive journey into the 'indulgent, rarefied, mysterious world of caviar.'
The Zürich edition of the exhibition is being held at Zürich Airport. It will be the first time that The Art of Caviar has been held in a retail/travel environment, and will provide travellers with a unique immersive experience.
La Prairie enlisted French artist Paul Coudamy, creative studio Bonjour Interactive Lab, artist/engineer TremensS and art studio Cinq Fruits, to create five installation pieces exploring caviar.
Paul Coudamy created two pieces; Living Cells and Solid Frequencies. Living Cells debuted at Art Basel in Basel, Switzerland, as part of La Prairie's partnership with the contemporary art fair. It tells the story of Skin Caviar Absolute Filler, La Prairie’s newest innovation, using the concept of volume.
Solid Frequencies is a multimedia piece inspired by the original Skin Caviar product. It consists of a black form pierced with a glass tube filled with small marbles, representing the Skin Caviar beads, and features glass, electronic sensors, a state-of-the-art sound system, metal and resin.
Bonjour Interactive Lab created Moving Pixel, a digital piece that examines the Skin Caviar Liquid Lift. It features a collection of golden beads frozen in time and space.
Cinq Fruits created a series of photographs that celebrate the Skin Caviar Luxe Cream and Luxe Cream Sheer.
TremensS created an immersive experience in a dark room, with lasers cutting through the darkness to symbolise steam distillation, a process used in the creation of the Skin Caviar Essence-in-Lotion.
Greg Prodomides, chief marketing officer of La Prairie Group, says: “We are very excited about this unique collaboration, which we feel perfectly embodies La Prairie’s intrinsic link with the world of art.”
Prodomides adds: “In using precious caviar in its formulations, La Prairie continues to break the codes of luxury skincare, just as these talented artists go beyond the limits of the imagination.
Just as their works begin with an audacious vision, so too does every La Prairie creation.”
The exhibition opened at Zürich Airport on 12 January and will run until 18 February 2018.
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PRODUCT NEWS |
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
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DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs. |
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