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PRODUCT NEWS
Physical Company's new Surge Storm takes hydro-inertia training to the next level
16 Jan 2018 . BY Lauren Heath-Jones
Surge Storm destabilises users to maximise training, increase motor skills and optimise movement
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4kg) of water, and offers users more training options than the previous model. Users are also able to create customisable workouts by adjusting the water levels.

It features a number of restructured handles that enable the user to target different muscle groups, by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering ram movement.

In addition the Surge Storm features a sleek, angular appearance and is available in two colourways.

John Hall, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.”

“Surge is a best-seller for us with people loving the challenge of attempting to resist and control the water as it crashes from en to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”
PRODUCT NEWS
Gaia Skincare expands presence in UK and Europe with four new spa accounts
BY Megan Whitby | 28 Mar 2024
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
BY Megan Whitby | 27 Mar 2024
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
BY Megan Whitby | 25 Mar 2024
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Blink Tech launches XbotGo Chameleon AI sports cameraman
BY Megan Whitby | 25 Mar 2024
Blink Tech has announced the highly anticipated release of its XbotGo Chameleon, a new AI- powered sports tracking phone mount.
Art of Cryo’s unveils 12-person cryochamber which breaks four world records
BY Megan Whitby | 21 Mar 2024
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Book4Time unveils enhanced day and resort pass functionality
BY Megan Whitby | 18 Mar 2024
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
BY Megan Whitby | 13 Mar 2024
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Slacklining will transform fitness in the UK
BY Tim Nash | 12 Mar 2024
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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CLAD NEWS
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Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
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