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SUPPLIER NEWS
Innovative hydration for gyms
18 Sep 2017 . BY Jane Kitchen
Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions
Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions, and with water systems now an established part of most public and private locations, Webb identified the need for something more appealing than just water.

“Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst; however, it can be – dare I say it – a bit boring and un-exciting,” said Webb. “Hence my search for a system which could supply flavoured water in a cost-effective, convenient and most importantly, healthy way.”

Webb’s research took him all over Europe until he found a German manufacturer who ticked all the boxes.

“Having been involved in the industry for many years, I knew what I wanted: a reliable, high-quality dispense system combined with zero sugar, low-calorie and delicious fruit-flavoured drinks,” said Webb.

The product has been established in Germany for ten years, and is now being rolled out throughout Europe, with The Vitapure Drinks Company selected to introduce it to the UK market.

“I was delighted to be awarded the lucrative UK market for the system, as we have the largest number of gyms in Europe here,” said Webb.

Together with the manufacturer, they formed a team to come up with the subscription-based payment system for gyms and health clubs.

Owners or manufacturers installing a Vitastream Drink Station provide their members with a convenient, tangible and healthy benefit, while generating substantial and sustainable additional income. The unit also contributes to a positive environmental message, reducing carbon footprint by eliminating the need for packaged drinks.

Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared what they’d spend on bottled or canned drinks, and they also have access to limitless great-tasting drinks and have no need to carry cash.

“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals, and rewards the forward-thinking gyms with additional revenue,” said Webb. “I love working alongside gym owners and managers to not only improve their bottom line, but also help their customers become more hydrated with delicious flavoured water. It’s a win-win.”

The Vitastream Drink Station has a small footprint at less than one square metre, and needs only a power supply, water supply and internet connection – with which stock levels can be monitored and problems solved, remotely. The base of the unit can be fully branded, as can the graphics and movies on the touch-screen – which can also be used to display additional information.

Visit BodyPower’s BP Fitness Trade Show at the NEC in September to see the Vitastream Drink Station in action! Stand #H78.

SUPPLIER NEWS
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FaulknerBrowns and Polin creating waterpark next to 800 year-old church tower
16 Oct 2017 . BY Lauren Heath-Jones
Waterslide manufacturer Polin is collaborating with architecture firm FaulknerBrowns to create an indoor waterpark, located next to a church spire dating from the Middle Ages.
Richard and Ana Meier collaborate on lights inspired by geometry and past buildings
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Life Fitness launches innovative new IC8 bike
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Terry Crews partners with Bernhardt Design for luxurious furniture collection
12 Oct 2017 . BY Lauren Heath-Jones
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Spafinder enhances offer with additional partner services
09 Oct 2017 . BY Tom Walker
Wellness rewards and incentives brand SpaFinder has introduced new gift card technology, enhanced distribution channels and additional partner services as part of efforts to “more effectively connect to consumers”.
Waarmakers launch sustainable lamp made from its own packaging
06 Oct 2017 . BY Lauren Heath-Jones
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WOHA launches luxury lifestyle collection
03 Oct 2017 . BY Lauren Heath-Jones
WOHA, the architecture and design firm behind the Park Royal hotel in Singapore, have launched WOHAbeing, a luxurious lifestyle line.
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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu.

DJW offers a way to interpret your story through the use of technology. We can provide audio visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation and provide a bespoke control system to suit your operational needs.
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