PRODUCT NEWS
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| Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB |
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| 19 Jul 2017 . BY Lauren Heath-Jones |
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| MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative business model |
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New research shows there is a simple trick to extending health club membership life by four times.
Variety, it turns out, is not only the ‘spice of life’ but the secret to fitness retention.
MoveGB, the UK leading Variety Membership provider, has shown that its members, ‘Movers’, are four times more likely to be active than the average gym goer, with the variety and flexibility on offer keeping them exercising for longer periods of time.
The success of MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative and sustainable business model in a bid to keep their customers active for life and transform the way people choose to exercise.
Virgin Active and Everyone Active are just a couple of the leading operators using MoveGB to drive increased membership sales and generate new income streams. Having increased member loyalty and retention through MoveGB it’s been a win-win model for them and their customers.
With over 200,000 registered members and almost 3,000 leisure operators, MoveGB provides access to thousands of gyms, studios and classes through one flexible membership.
From large brands such as Pure Gym and Virgin Active, to local gyms, boot camps, yoga classes, climbing walls (and even the odd handstand class), thousands across the UK are now subscribing to the premium service which removes many of the traditional barriers to exercising.
MoveGB is the largest provider of ‘Variety Memberships’ to the UK health and fitness industry and continues to lead the way in increasing activity levels of the population. Movers average visit frequency is almost twice that of the industry average and length of stay is four times.
MoveGB launched in Bath and Bristol only a few years ago and now boasts over 12% of the population of these cities as users.
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| PRODUCT NEWS |
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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| Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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| "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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Willmot Dixon is a privately owned
contracting, residential development
and property support business and
one of the UK’s biggest construction
companies, employing more than 3,500
people with a turnover of £1 billion.
Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work. |
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