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PRODUCT NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
PRODUCT NEWS
Concept2 expands range with new BikeErg
BY Lauren Heath-Jones | 22 May 2018
Picsolve opens Royal Wedding-themed Experience Wall at Madam Tussauds London
BY Lauren Heath-Jones | 21 May 2018
London School of Beauty partners with Made for Life Foundation to launch training course for cancer treatments
BY Lauren Heath-Jones | 21 May 2018
Pulse Fitness launches multitasking strength training line
BY Lauren Heath-Jones | 18 May 2018
Mack Rides partners with film director Luc Besson for new VR coaster
BY Lauren Heath-Jones | 18 May 2018
New Five Concept range 'bridges the gap' between fitness and wellness
BY Lauren Heath-Jones | 18 May 2018
PRESS RELEASE: Kurland relaunches Goat Butter line with three new products
BY | 17 May 2018
PRESS RELEASE: Woodbury Park deepens destination status with new spa, crèche and changing provision
BY Crown Sports Lockers | 17 May 2018
COMPANY PROFILE

We create guest experiences others don’t, masterplan like no one else can, and give the world’s biggest brands results they never thought possible.

FORREC is an entertainment design company that creates places of escape and destinations of distinction. Our creative house leads in the design of theme parks, waterparks, mixed-use and entertainment developments, resorts and visitor attractions globally.
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CLAD NEWS
Architect Dan Meis explains how AS Roma's new stadium will celebrate the Colosseum
The architect behind Italian football club AS Roma’s planned new stadium has told CLADglobal that he is determined to deliver a facility that “creates an incredible atmosphere” and is respectful of Rome’s extraordinary architectural heritage.
Europe's tallest observation wheel planned for Newcastle
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.
Moriyuki Ochiai seeks to surprise and delight with 'Constellation of Stargazing Tea Rooms'
Japanese studio Moriyuki Ochiai Architects have designed a cluster of vibrant, polygonal tea houses that double as a new “sanctuary for stargazing” for budding astronomers.
Kamaishi Recovery Memorial Stadium completed for Japan's Rugby World Cup, in city devastated by 2011 tsunami
Construction is nearing completion on the only new stadium being built for the 2019 Rugby World Cup in Japan.
Studio Saxe complete Costa Rica hotel 'open to the elements'
Costa Rican architects Studio Saxe have completed a hotel that steps down a steep coastal hillside, formed of a series of terraces that can be completely opened up to the elements.
Four Seasons invites 'select group of families and individuals' to design their own luxury residences on Belize island
Four Seasons Hotels and Resorts has announced plans for the development of Caye Chapel, a private island in Belize, to create “a luxury destination for residence owners and leisure travellers” in the heart of the country’s largest marine sanctuary.
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